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People who design immersive worlds are courageous. They're endlessly curious, driven to explore, connect, and reimagine what’s possible.
The Art of Immersion,
Powered by Purpose
Frances Vieras Blanc crafts immersive stories that inspire and transform
About
"Helping you grow a thriving business and live with more freedom"
Frances Vieras Blanc is a powerhouse in immersive storytelling, with a career spanning over three decades across theater, film, and interactive entertainment.
Born with one foot on stage and the other in the world of ideas, she weaves narrative, emotion, and experience design into moments that resonate.
Founder of Eat the Cake Studio, Frances is known for creating captivating brand activations, immersive installations, and dynamic cultural events. Her style is unmistakable: elegant, theatrical, playful, and deeply human.
She draws from her multicultural background and international trajectory to tell stories that transcend borders and speak to the soul.
She is a founding member of the World Experience Organization (WXO), part of its Global Council, a graduate of the College of Extraordinary Experiences, co-founder of JeDI (Jeux et Design Immersif), and co-creator of Les Journées de l’Immersif, France’s largest immersive industry gathering.
Her work reflects her belief that stories are powerful tools for change, and that well-designed experiences can educate, engage, and inspire transformation.
