Welcome to the World of Frances Vieras Blanc Creative Director Experience Designer Immersive Strategist

Frances is a powerhouse in immersive storytelling and experience design. With 30 years in entertainment—spanning theater, film and video games—she knows how to craft worlds that captivate, engage and leave a lasting mark.

Creative director crafting unforgettable, emotional experiences with bold brands and curious collaborators.

Immersion with Intention. Creativity with Purpose.

Frances offers a range of services designed to help brands, institutions, and creatives connect meaningfully with their audiences through immersive design and storytelling. Use the filters to explore by type:

■ Trainings & Workshops :
■ Speaking & Keynotes
■ Creative Direction
■ Strategic Consulting

Trainings & Workshops

Creative pedagogy | Interactive-based learning | Narrative skills

With infectious energy and hands-on expertise, Frances delivers immersive workshops that unlock creative potential. These are built for all professionals in the arts, cultural sectors, and brand worlds seeking to learn the tools of interactive storytelling and immersive creation.
Programs available:
■ Immersion 360°: Learn the Fundamentals of Immersive Experience Design
■ Crafting Legends: Creating the Mythology of Your Experience
■ NoLo Budget Design: How to Create Brilliant Immersive Experiences with Limited Resources
■ The Power of Immersion: Storytelling, World-Building, and Interactive Experience Design
■ Rules of Engagement: Building the Magic Circle for Your Team or Clients
■ Multisensory Design

Signature Keynote

Daring to Be Seen: Half Naked and Fully Immersed

Learn the 5 signature moves—experience design tips – to choreograph connection, engagement, and immersion.

How do you design experiences that don’t just entertain, but captivate? That transform passive spectators into fully immersed participants?

Immersive designer Frances Vieras Blanc reveals unexpected lessons from an unlikely but powerful source: the burlesque stage—where audience engagement isn’t optional, it’s everything. Through vulnerability, play, and the fearless act of breaking the fourth wall, she explores how bold, human connection turns any event into an unforgettable experience that seduces, surprises, and sticks.

Experiential Design

Client Experience | Immersive Design | Storytelling

Frances crafts immersive concepts and environments that bring brand stories to life. From the first spark of an idea to the final execution, she guides every element to ensure it resonates emotionally and sensorially.

What she creates:
■ Immersive brand activations
■ Pop-up experiences
■ Interactive storytelling spaces
■ Site-specific design

Talks & Speaking Engagements

Keynotes | Panels | Conferences

A compelling speaker and thought leader, Frances brings her immersive magic to the stage. Her talks blend insight, story, and spark—designed to inspire action and challenge perspectives.

Past engagements include:
■ IMEX Frankfurt
■ Les Journées de l’Immersif
■ World Experience Summit

Book Frances for:
■ Creative industry panels
■ Keynote talks on immersion and emotion
■ Experience design masterclasses

Strategic Consulting

Brand elevation | Audience engagement | Company culture

Frances offers bespoke consulting for organizations that want to integrate immersive strategies into their communications, events, or brand DNA. Her work combines design thinking, emotional branding, and narrative strategy to create holistic, impactful solutions.

Consulting areas:
■ Brand storytelling
■ Experience strategy
■ Creative audits & ideation labs
■ Immersive transformation roadmaps

The Art of Immersion,

Powered by Purpose

Frances Vieras Blanc is a powerhouse in immersive storytelling, with a career spanning over three decades across theater, film, and interactive entertainment. Born with one foot on stage and the other in the world of ideas, she weaves narrative, emotion, and experience design into moments that resonate.